Virgin group and diversification strategies Article

Virgin group and diversification strategies - Article Example ly on the services to the customers, but beliefs in the value added services to the customers, they further appreciated Virgin Group for categorization of its customers into different groups, and its success in offering services of extreme variance to the customers, the aspirations and expectations of each customer has been incorporated into the diversified range of services and offers provided by the Virgin Group. Debates There is common understanding among the analysts that is 'the Virgin Group is one of those organizations where diversification has almost become a brand value in itself' (Robert, 2004). The diversification strategies adopted by the group has been responsible for the phenomenal rise in the Virgin Group's revenue, 'the sheer volume of the Virgin Group's revenues provide illustration of just how effective a diversification strategy can be in driving growth' (Robert, 2004). The Virgin Group has adopted a simple technique which is responsible for its phenomenal growth i.e. 'over-arching brand into new business areas'. It has been normally observed that when the companies are involved in different set of services, such companies launch different names for their services, however in the case of Virgin Group it's the common name which is also attributed with the success. The launch of different services and schemes under common banner has played vital role, and is regarded as crucial among t he diversification strategy. It has been observed that different companies have launched different trading names, but Virgin Group has tried to refrain itself from such scheme, it has avoided the formation of different subsidiary units and companies only 'being tailored for the market in question' (Robert, 2004). Virgin Group has successfully carried out its... There is common understanding among the analysts that is 'the Virgin Group is one of those organizations where diversification has almost become a brand value in itself' (Robert, 2004). The diversification strategies adopted by the group has been responsible for the phenomenal rise in the Virgin Group's revenue, 'the sheer volume of the Virgin Group's revenues provide illustration of just how effective a diversification strategy can be in driving growth' (Robert, 2004). The Virgin Group has adopted a simple technique which is responsible for its phenomenal growth i.e. ‘over-arching brand into new business areas'. It has been normally observed that when the companies are involved in different set of services, such companies launch different names for their services, however in the case of Virgin Group it’s the common name which is also attributed with the success. The launch of different services and schemes under common banner has played vital role, and is regarded as cr ucial among the diversification strategy. It has been observed that different companies have launched different trading names, but Virgin Group has tried to refrain itself from such scheme, it has avoided the formation of different subsidiary units and companies only 'being tailored for the market in question'. Virgin Group has successfully carried out its diversification schemes and operations under common name, the Virgin Group has ignored and avoided d previous such corporate practices where 'many entrepreneurs prefer to establish new businesses.