RESEARCH METHODS FOR BUSINESS Assignment Example | Topics and Well Written Essays - 750 words

RESEARCH METHODS FOR BUSINESS - Assignment Example There is evidence that the average customer satisfaction score is age-dependent. These are questions number 2 and number 7 in the questionnaire that the customers of the gymnasium during the weeks filled. The relatively younger customers tend to have been more satisfied by the services of the gymnasium as compared to the older ones. Those in the age groups 16-24 and 25-44 scored highly in the level of customer satisfaction in the ranges of 4 and 5 as opposed to the older ones in the age groups of 45-64 and above 65 who had lower scores of customer satisfactions in the ranges of 1 and 2 on average. The data establishes that indeed the mean willingness-to-pay for membership of the upgraded Gymnasium is at least  £75. This is question number 6 in the questionnaire that the customers of the gymnasium during the weeks filled. More than half of the people from whom data was collected concurred the maximum amount they would be willing to pay for monthly membership to the upgraded Gymnasium is more than  £75. This makes it a fact that the members of the gym are willing to pay a minimum of  £75 monthly for the services of the gymnasium. The gymnasium has way much more males than females. However, on average, there is a slight difference between the willingness-to-pay for membership of the upgraded Gymnasium of male and female customers. The females are slightly more willing to pay a higher amount on average of the fee than the willingness of the males on average. In accordance to a two-variable linear regression that describes the relationship between household weekly net income and willingness-to-pay for membership of the upgraded Gymnasium there is indeed a relationship between the household weekly net income and willingness-to-pay for membership of the upgraded Gymnasium. According to this regression, the estimated willingness-to-pay of a customer with a household weekly net